Post by account_disabled on Feb 26, 2024 23:56:33 GMT -6
Browse by topics Understand what a Biometric Token is Advantages of the Unico Check Biometric Token The application of the Biometric Token in each segment Implement Biometric Token in your business with Unico Check A bad experience during the process of purchasing a product or service via the web or app can lead the customer to abandon the purchase. In addition to experience, data security also appears as a primary factor. In this scenario, thefacial biometricswith its Biometric Token application, it emerges as an innovative technology to improve the customer experience, optimize processes and reduce friction, while preventing identity fraud. According to the consumers failed to complete the transaction when they encountered some difficulty in registering and/or finalizing the order. And, secondstudy commissioned by Mastercard, 62% of Brazilian consumers are concerned about identity theft and fraud. The Biometric Token works masterfully to solve these two challenges at the same time: with just a selfie, the user can carry out recurring processes (post-registration) in a simple and quick way, making their journey more fluid and secure with the reliability of facial recognition . Understand what a Biometric Token is Facial biometrics is a technology that uses mathematical algorithms to verify, analyze and compare a person's facial characteristics. All this analysis is recorded in a database and then theselfieof the person is detected, stored and thus can be identified. In addition to its use to authenticate the user's identity in their first contact with the company (registration), facial biometrics can also be used to validate recurring transactions and processes after this first contact, through the application of the Biometric Token. The Biometric Token is one of the main features of an identity identification solution via facial biometrics, which works by reducing friction in the customer experience, as it speeds up user authentication without the need for passwords or filling out extensive registrations. As previously stated, a selfie is enough to complete the process.
In addition to making the customer journey more fluid and Poland WhatsApp Number effective, the Biometric Token also guarantees security in recurring processes, as there is no way for someone else to impersonate your customer, as it can only be generated from previously registered facial biometrics. by the company at the registration stage, having its identity validated by theAuthentication Score. This way, processes become faster, more efficient and safer for both the company and customers. Advantages of the Unico Check Biometric Token Unico Check is the most complete and robust identity identification solution via facial biometrics on the market, as it has a combination of features and technologies that work together with biometric engines to guarantee your business that your customer is who they say they are. . The Biometric Token is one of the applications that constitute the solution, acting directly on recurring processes after validating the identity during registration. Check out its advantages: 1. Better user experience The agility in identity authentication through the Biometric Token makes the user experience more positive, less bureaucracy, more efficiency without the need for passwords.
Transactions carried out quickly and safely increase the level of customer satisfaction with the company. 2. Anti-fraud tool After validating the identity, through the Authentication Score, the Biometric Token prevents and blocks identity fraud attempts in recurring processes by comparing the current selfie with the registration photo. 3. Optimizes the customer journey One of the objectives of the Biometric Token is to optimize recurring processes (payments, logins, password change, change of ownership, transactions, among others) after customer registration. With just a selfie and no need for passwords, the functionality reduces friction in the identity authentication process throughout the customer journey. The application of the Biometric Token in each segment Now that you know what the Biometric Token is and the importance of this functionality of the Unico Check solution for the customer experience and data security in post-registration processes.